Netflix just revealed how many accounts watched 'Bird Box' and it's wild

New Netflix film 'Bird Box' smashes streaming record

Netflix refused to tell The Verge how many Bird Box streamers were based in the U.S. (Cordcutting.com has reached out to Netflix for comment, too, and we'll update this piece if Netflix shares any new information with us). "However, in a rare move by the company, a spokesperson later explained to EW that Netflix only counts once a view surpasses 70 percent of the total running time, including credits".

Early on in "Bird Box" we see Sandra Bullock's character Mallory painting a picture that kind of looks like The Last Supper. And it was of accounts, not viewers.

According to CNN Business, the big Netflix boast should be taken with a huge grain of salt, requiring a whole list of disclaimers, qualifiers, and questions, many of which industry insiders and journalists have been pressing the streaming giant to answer over their lack of transparency. It made someone refer to star Sandra Bullock as the "lady from Bird Box, " causing everyone who would instead refer to her as the lady from Speed (and, you know, everything else) to feel like a fossil.

Netflix's latest original film "Bird Box" has been parodied by internet memes all week, which if nothing else means the movie is popular.

It is worth wondering whether such statistics can influence the filmmaker's career, given that they can't be backed up. "How does a traditional studio considering her for a project view it?"

The number of individual viewers who've watched "Bird Box" could easily be higher than 45 million, with multiple profiles per account and the high prevalence of account sharing. "She did that! Well done young [Vivien Lyra Blair]!" Between superstar Sandra Bullock battling against the apocalypse and John Malkovich doing. well, whatever it is he's doing in that movie, there's a lot of people to keep track of.

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