John Lewis Christmas Advert 2018: A Tribute To Elton John

Credit Human Appeal

As the familiar dulcet sounds of "you can tell everybody, this is your song" play, you watch the reverse trajectory of Elton John's musical career, beginning in present day.

The two-minute film charts the life of the iconic pop star, using four actors to show key moments in his life, going right back to when he was given his first piano at Christmas.

"The ad is absolutely fantastic and I've truly loved every minute of being a part of it".

This year's ad is called The Boy And The Piano, and features singer-songwriting legend Elton John, performing his classic Your Song throughout his career.

While the ad is of course still just an ad, which The Telegraph notes is created to promote the fact that John Lewis is selling pianos for the first time in 70 years, it's an excellent reminder that gifts can be powerful things.

John Lewis's highly-anticipated 2018 Christmas advertising campaign, "The Boy & The Piano", launches today (15 November) and is the story of how one particular gift inspired and influenced the course of a little boy's life.

Craig Inglis, partner and customer director at John Lewis & Partners said: "Think back to all of the Christmases that you have enjoyed over the years-I'm sure there is one very special gift that stands out above all others".

The firm said reports Sir Elton had been paid £5m were "wildly inaccurate" and said some of his fee went to his charitable trust. When you've stopped crying (about how expensive pianos are), obvs.

Shoppers heading to John Lewis's flagship store in Oxford St will be able to step into a 2,000 sqft recreation of the ad production, to try on costumes and have photos taken at the piano. Fans will have to settle for his vintage tour t-shirts.

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