50 years on, McDonald's isn't messing with its Big Mac

Grand Big Mac

According to Business Insider, McDonald's will be releasing a global currency that can be redeemed for more Big Macs at a later date.

McDonald's is rolling out five commemorative coins that have designs each representing a decade of Big Mac by pulling in history, art, music and pop culture from the different time periods.

"Global connectivity of the Big Mac inspired the creation of the MacCoin".

The MacCoin, which was unveiled on Sunday by the fast food giant, will be available to customers in 14,000 participating stores in the U.S. and can be cashed in for one free Big Mac. In 2007, the Big Mac Museum Restaurant was established in North Huntingdon, Pennsylvania, to honor the juicy burger.

McDonald's has been an influential global force over the years, and its burger prices have even become an indicator for the purchasing power of an economy.

One way you can get them is to by entering the #BigMac50 contest on Twitter @McDonaldsCanada, from August 2nd until August 8th and sharing why they love the Big Mac.

The coins will come in five designs, each of which commemorates one of the sandwich's five decades. The U.S., for example, is using the swap tactic of buy one Big Mac, get one coin free.

More than 14,000 McDonalds restaurants will be taking part in the scheme to bring customers back to the fast-food chain.

In 1967, Michael James "Jim" Delligatti lobbied the company to let him test the burger at his Pittsburgh-area restaurants. It didn't work. Delligatti tried a bigger sesame seed bun, and the burger soon lifted sales by more than 12 percent. In Canada alone, sales for the burger, over the last few years specifically, has "gone up a number of percentage points each year", says Grachnik.

'August 2 would have been his 100th birthday, and I believe he would be very proud knowing his humble sandwich has made such a lasting impression that people all around the world can enjoy it wherever they find a McDonald's'.

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