Amazon workers strike in Europe to coincide with Prime Day

Amazon.com Having Site Outages During Amazon Prime Day Launch

Australia's inaugural Prime Day sale reportedly trumped Amazon forecasts, with sales exceeding Boxing Day on the first day.

While Prime Day spurs on consumers to buy from retailers large and small, "last year the middle-size retailers didn't find an effect strategy to compete on that day", Schreiner said. Prime Day 2018 is widely expected to be the single busiest day for Amazon in their 23 year history. Retail think tank Coresight Research predicted that sales will reach $3.4 billion this year, about $1 billion more than last year.

Procter & Gamble Co. offered 25 per cent off Tide laundry products.

Private labels were front and center this year with more brands than ever.

"Prime Day is just getting started for us, but we're already seeing 10 times our average day sales", said Kelly Fedio, One Savvy Life.

Jason Goldberg, senior vice president of commerce at Publicis.Sapient, noted that it's easy for Amazon to extend deals on its own devices and brands, but trickier for it to extend deals for its third-party sellers because they signed up for different promotional slots. The firm's data indicates the glitches limited sales in only the first hour of the event, when sales were down 5 percent. Amazon did not offer an explanation for what caused the Monday issues.

Shoppers can download the Amazon App to get an early look at the deals for the day on everything from protein shake powder to comforters, furniture and electronics.

"When traffic comes in such high volumes, it makes it hard to run the security to distinguish between a regular customer and a bot", Zilberman said. She noted the problems affected Amazon's conversion rate, or how many people bought an item when they came to the site. Amazon is the fourth-most popular site in the USA, behind Google, Facebook and Google's YouTube video service.

Additionally, the firm said July 17 was the biggest sales day for smart home devices in the United States in its history.

Whilst Amazon doesn't provide Prime Day revenue numbers, the e-commerce giant claims sales in the first 10 hours grew at a faster pace than previous year.

The timing of Amazon's Prime Day hiccups couldn't be worse. "No Prime Day specials at the store". Many took to social media to complain that they couldn't order items. A majority of the buzz centered on the Amazon employees' dogs shown on the Prime Day error pages.

The logo of Amazon is seen at the company logistics center in Lauwin-Planque, northern France, February 20, 2017.

"It wasn't all a walk in the (dog) park, we had a ruff start - we know some customers were temporarily unable to make purchases", Amazon said in a statement.

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