Facebook F8 Day 1: Instagram AR is here, VR roadmap revealed

Facebook CEO Mark Zuckerberg hearing Congress Senate

It said that the AR feature would give people a better way to look at products before purchasing them, and that M translations would help drive commerce by removing language barriers.

While we're thrilled with this growth, we recognize that none of it would be possible without the people who propel us; the heroes of the platform who are building experiences for the 1.3 billion people who use Messenger every month.

In addition to basic AR functionalities, the Camera Effects Platform is coming to Instagram, in a closed beta for now. So, when a person interacts with your business in Messenger, you can prompt them to open the camera, which will be pre-populated with filters and AR effects that are specific to your brand.

Facebook on Tuesday also announced it's updating AR Studio with new capabilities, including visual programming that lets you drag-and-drop custom animations and logic into a scene without writing any JavaScript. The feature is aimed at businesses that might want to incorporate augmented reality into their Messenger experiences. The company eventually plans to expand to other languages. The French cosmetics company, for instance, allows people to try on new makeup and share what it looks like with friends.

The other newly announced feature, M translations, is expected to reduce the language barrier in order to help businesses sell more goods and services.

Perhaps the most important new feature is augmented reality in Messenger - and it could seriously bring AR to the masses. Buyers and sellers connected through Facebook's Marketplace will have the option of using Messenger's intelligent bot to translate messages from English to Spanish, and vice-versa.

M Suggestions now operate in 11 countries and are available in English, German, Spanish, French, and Thai.

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