Apple's sales rally may be 'short-lived'

Apple’s declining streak in China has come to an end Canalys

Apple has been working extraordinarily to maintain its quarterly sales, the whole year.

Back at home, things do not look that vivid for Apple as only 16% of the iPhone buyers in the United States opted for the iPhone 8, claimed a recent report from Consumer Intelligence research partners. The report stated that the mix of the iPhone 8 series at launch is also higher than the corresponding mix of the iPhone 7 series at launch previous year.

The battle for first place in the regional vendor chart was once again incredibly close and heated, but ultimately, Huawei stayed on top, while OPPO and Vivo clung on to their silver and bronze medals respectively. However, Canalys warned that "despite launching three new devices this year, Apple's success in China could be short-lived". Ultimately, Apple believes China sales will return to growth. "Price cuts on earlier models following the release of the iPhone 8 have also helped".

"The high sell-in caters to the pent-up demand of iPhone upgrades in the absence of the iPhone X", said Canalys analyst Mo Jia.

As Apple has finally started shipping its latest flagship device iPhone X, which will cost you around $1000 and it is the most expensive smartphone by Apple until now, we can clearly witness plans of Apple to become a $1 trillion company. "The iPhone X will enjoy a healthy grey market status, but its popularity is unlikely to help Apple in the short term", Jia predicted.

Apple's AAPL executive team has continued to say that China is critical to the company's future. According to the analyst firm, Xiaomi is close to making its way into the top three as it is expected to perform well during China's major online shopping day - 11/11 - and offline retail.

While Chinese brands like Huawei, Oppo, Vivo and Xiaomi have struggled to gain traction in the U.S.

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