Whole Foods is about get cheaper for everyone starting Monday

Discussion

Customers will be able to take advantage of lower prices on bananas, organic avocados, brown eggs, organic salmon, animal-welfare-rated 85% ground beef and other staple food items.

Soon, Whole Food's natural and organic food will be offered at specially-discounted prices to everyone with membership to Amazon Prime.

Not only will Prime members get in-store benefits and "special savings", but the program will also give customers access to Amazon Lockers at select Whole Foods locations, and the ability to purchase Whole Foods private-label products through Amazon.com, AmazonFresh, Prime Pantry and Prime Now.

Another change consumers will see is that Whole Foods' private label products (365 Everyday Value, Whole Foods Market, Whole Paws and Whole Catch) will be available to order through Amazon.com. Amazon didn't detail how low those new prices would be, but any change is likely welcomed by Whole Foods customers. The deal received regulatory approval from the Federal Trade Commission - as well as a green light from Whole Foods shareholders - on Wednesday.

Now that Amazon has sidestepped any antitrust concerns and bought Whole Foods Market for a staggering $13.7 billion, what does that mean for the average shopper?

According to Amazon, their technology teams, along with Whole Foods Market's tech teams are going to begin the integration of Amazon Prime in the market's point-of-sale system.

Will you be one of the shoppers benefiting from Amazon's purchase of Whole Foods? Amazon's celebrating the event with something that's thrilling to all of us: massive Whole Foods price cuts.

News of Amazon buying Whole Foods shook the grocery industry in June, and these new plans are doing the same.

Noting the recently struck deal between Google and Walmart, McKnight said, "If you're not Walmart, if you're not Amazon and Whole Foods, who's your cyber partner to make you stand out in this evolution?"

This latest announcement already gets to the heart of the "whole paycheck" reputation that Whole Foods has been trying for some time to shed.

After the companies combine, Amazon's competitors in the grocery business will still be vastly larger. It could also bring in new consumers who can then be urged to shop for food and other products online. Amazon Fresh has been around for a while, but customers still like to buy their groceries at a store rather than adding unseen fruits and veggies to an online cart.

"We feel great about our position with our network of stores around the country and fast growing e-commerce and online grocery businesses, " said Randy Hargrove, a spokesman for Walmart.

"Prime customers are very suggestable and leadable, extremely loyal and spend a lot more at Amazon than others", Levin says.

The linking of Prime to Whole Foods is another smart move.

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