'Star Wars' launches AR treasure hunt for Force Friday

This Star Wars AR game is like a bad take on 'Pokémon Go'

Disney and Lucasfilm today announced Find the Force, a global augmented reality (AR) event rolling out on Force Friday II (September 1) to commemorate the worldwide launch of new products inspired by Star Wars: The Last Jedi.

And though it was by no means the first product to harness AR, there's no denying that Pokémon Go brought augmented reality to the mainstream a year ago, so we're excited to see it incorporated in a Star Wars-themed treasure hunt.

"Force Friday II is a major milestone in the countdown to Star Wars: The Last Jedi", Lucasfilm President Kathleen Kennedy said in a statement.

Around 20,000 stores covering roughly 30 countries will inspire additional anticipation for the film franchise's eighth installment through the aforementioned date and its weekend successors. There are a total of 15 characters (five per day) that can be unlocked. You can check out the details of the contest here and the list of participating stores here. Each graphic reveals a different character every day from September 1-3, and fans unlock digital rewards as they progress.

Dreadnought
'Star Wars: Force Friday II - Find the Force'

Those who would like to try the feature out before it goes live in stores can test it on the Find the Force website by scanning an image and seeing an early look at the porgs. Ever since audiences were first thrilled by A New Hope in 1977, they've wanted to become fully immersed in the galaxy far, far away and spend time with their favorite characters.

From September 1- September 3 the Find the Force promotion will run.

Most retailers will, of course, also be aiming to sell Star Wars toys. That means you can take a photo or video standing alongside the likes of Admiral Ackbar (as demonstrated in the video above).

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