Amazon rolling out Alexa to its Android shopping app

Amazon's Android shopping app now getting Alexa

Amazon quietly bought Graphiq, a data visualization company a few months ago to beef up its popular Alexa virtual personal assistant, according to The Los Angeles Times citing unnamed sources.

To give Android users a better taste of Alexa, Amazon is updating its Android app with Alexa functionality.

So, once the feature is live on all the Android handsets, users can ask Alexa about anything as they normally would while using it on Echo devices.

There was no formal announcement of the launch, but Amazon has confirmed the integration and is rolling out the service this week. Also, Alexa on Android can perform different tasks including telling jokes, launching the Netflix app, and ordering Starbucks. The message, which can be read in its entirety below, stated that Alexa was now available through the application.

With the integration, voice commands become a possibility from within the app. Who wants to try playing Deal or No Deal from their Amazon app?

GraphIQ pulled back its service offerings and announced in June that it would no longer support publishers, presumably to refocus its efforts on Amazon-related ventures. However, this week, Alexa will be coming to Android too.

It makes sense, though: the app already has some form of voice control in place, so it seems Amazon just took all that and made it part of the Alexa ecosystem, which, coupled with bringing Alexa to Android, helps it hit two birds with one stone.

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