Audi ad China blowback for mom's treatment of son's bride

Audi in its latest ad compared women with used cars

The company said in a statement that it "deeply regrets" the ad, which it said was created by the used vehicle division of its joint venture in China.

The advert then cuts away to an image of an Audi auto with the voiceover: "An important decision must be made carefully".

The commercial aired in China and it shows a young couple on their wedding day.

The woman proceeds to pinch the bride's nose, pull back the bride's ear, examine the inside of her mouth, and stare furiously at the bride's breasts.

The commercial has apparently been playing in Chinese movie theaters for the past few months, but came to public notice when the ad was shared on Weibo by dingjiexoxo this week with a title, 'Audi second-hand auto ad in Wanda.

Audi didn't immediately respond to an email, and Ogilvy China declined to comment.

Audi said Wednesday that the ad was made only for the Chinese market and had been removed.

The ad was one of several on the "know what you're getting" theme.

It's clear that the commercial from China is trying to be humorous, but the joke just doesn't work.

A spokesman for Audi's Chinese publicity department told Hong Kong's South China Morning Post an investigation had been launched and the company's marketing in China was the responsibility of its local joint venture partner.

The point of this spectacle is to suggest that this sort of rigorous inspection is similar to the one enjoyed by Audi's used cars.

FAW-Volkswagen Automotive sold 253,635 Audi cars in the first half of 2017, down 12.2 percent from a year ago.

The commercial sparked an angry backlash with many people taking to social media to complain. Women are under a lot of pressure to marry in China, where after a certain age they are considered "leftover women".

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